Spring is here!! New Season...New Look
" Ever since it was founded in 1863, ETERNA has stood for innovation. Two outstanding examples: The semi-rigid collar in the 1920s, made from a special double weave, buttoned as a loose collar onto a matching mandarin collar shirt. In the 1980s, ETERNA's ingenuity spawned the idea of the non-iron shirt made from 100 percent cotton. "
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